Brand Activation With Photo Booths
1. What is Brand Activation?
Brand activation isn’t just something millennials are talking about. It is the modern term for getting your brand out there. You need brand activation to get people to notice you and build your audience.
Brand activation differs from typical advertising campaigns in that it gets consumers engaged. If you give consumers an intriguing and fun experience, they are sure to bite. It’s a win-win situation!
2. How Does a Photo Booth Help With Brand Activation?
Photo Booths are an engaging opportunity. When seen out in public, photo booths make passers-by go nuts. People will flock to the booth just to get a professional photo of themselves doing something silly.
And in the age of social media, if your booth is capable of sharing to social platforms, that is a big advantage to your brand.
Stage your booth with an engaging prop selection or neon sign that shows off your brand, and watch the people come!
3. Where Can I Activate my Brand?
For best results, obviously a public place is best. If you’re a new store or restaurant opening up, having the booth right at your business is very advisable. Below are a few other places:
Trade Shows
Conferences
Product Launches
In-Store
4. Tips for Effective Brand Activation
Know your audience
Provide engaging props and signs
Consistently get your name out there
Be different
Experiences are key to lasting relationships with people and brands alike. Don’t skimp out, be patient, and wait for the rewards to come.